about paysafe

iROOMit is not just a platform for finding roommates and renting rooms; it’s a unique connector of people, whether they’re newcomers in a city or locals seeking a new environment. The challenge was to elevate iROOMit’s digital presence across various channels to connect with a broader audience.

Objectives:

 

Application ASO, User Acquisition, Website SEO, Google Search Campaigns, Google Lead Generation Campaigns and  Social Media Marketing

 

Approach

 

ASO and SEO Implementation: Conducted thorough keyword research and optimization to enhance visibility in app stores and search engines.

Targeted App Install Campaigns: Developed and executed strategic campaigns focused on user acquisition.

Google Search and Lead Generation Campaigns: Utilized Google’s advertising network for targeted search campaigns and lead generation.

Social Media Strategy: Crafted and implemented a comprehensive social media marketing strategy to engage with the target audience and build brand awareness.

Conclusion:

 

The strategic digital marketing initiatives undertaken for iROOMit resulted in remarkable improvements in app and website visibility, user acquisition, and keyword rankings. This multi-faceted approach not only enhanced iROOMit’s presence in a competitive market but also established a solid foundation for continued growth and user engagement in the realm of roommate finding and room rentals.

The Results

Keywords Rank Growth: Achieved a 450% increase in keyword rankings, significantly boosting online visibility.

Top 10 Rankings: Within just 7 weeks, 4 key keywords started ranking in the top 10 positions.

Enhanced App and Website Visibility: The combined efforts in ASO, SEO, and targeted campaigns led to a substantial increase in app installs and website traffic.

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